Coffee & TV has formed an ongoing partnership with global storytelling platform Goal Click, unearthing stories of inspiring Brazilian football fans for Betfair Brazil’s sponsorship of the CONMEBOL Libertadores tournament.
Watch the films here.
Each story in ‘INCOMPARAVEL’, a three part short film series, describes the incredible challenges that fans overcome to show support for their teams, giving an authentic insight into Brazilian football culture and reflecting Betfair Brazil’s brand strategy of #EveryResultIsPossible.
Through a mix of archive, self-shot photography, remote interviews, illustration, cinematic footage and sound design, we hear three stories from a first person perspective: Gustavo Ziller, a superfan of Atlético Mineiro (“Galo”), who reached the top of Mount Everest, unfurling a Galo flag at the summit; Alex Sandro, a São Paulo FC fan who lost his leg in a motorcycle accident and went on to represent his boyhood team; and Gui Meleiro, who endured a 5-day bus journey from Rio de Janeiro to Peru negotiating a safe passage through Chilean protests, all to watch to watch Flamengo win the 2019 CONMEBOL Libertadores Final in memory of his grandmother.
A remote, global production approach ensured minimal carbon footprint, using local talent and eliminating the need for international travel. The team included a director duo based in Lisbon (Marco Espirito Santo) and Rio de Janeiro (Fernando ‘Del’ Reginato) respectively, using music and sound design from Amsterdam by Antfood, illustration from Studio Curva in Brazil, all via a UK agency (CSM), working with a Brazilian client based in Ireland and the UK. This modern, agile production was coordinated in London by Coffee & TV Executive Producer Dan Keefe and Goal Click’s Matthew Barrett.