Designed and directed by Sandy MacMillan, these 3x15” channel idents were commissioned by Chinese national state broadcaster, CCTV. Coffee & TV worked with Sandy to deliver these idents for CCTV’s documentary channel, executing an idea based around the placing of the broadcaster’s cube logo in a series of different real environments.
"Even more gratifying than the creative fulfilment of the job itself was the fact that it won not only local market awards in Asia but also an overall global campaign award at the BDA’s."
Creative AgencyBrand Energies
Creative DirectorPhil Hurrell
Visual EffectsCoffee & TV