“From our initial discussions we knew George’s imagery should be the focus of the titles and graphics for this documentary. His sunglasses are so iconic and indicative of his character. Mirrored shades allow the individual to look out, but the world can’t see in; summing up how he tried to live his life out of public glare. We developed the glasses into a graphical brand device, so the design has been able to transcend numerous platforms, from the film titles, right through to marketing material for the upcoming single. ”