Creative DirectorRoss Cairns
Design AgencyResistance Partners
Creative Director Ross Cairns turned to us to design titles for MTV's Soundchain.
Steve Waugh was asked to design and animate a title sequence based on the series' sound wave logo. "The sound wave motif reinforces the concept of musical influences and inspirations connecting bands and artists through a sound chain, linking them across generations and genres", explains Steve "We wanted to represent the fluidity of these connections through a graceful but dynamic animation with pulses of energy as you watch the chains develop and connect."