We produced the shoot and VFX for Ecco’s campaign to showcase the brand’s men's Venture and women's Amwrap sports shoe range.
Working closely with the agency, our team created the visual concept and storyboarding, before taking the films through to final delivery. Our CD Martin Allan led the project and also acted as shoot director. This was key in making a challenging budget work across a dual delivery, covering both live action and a VFX heavy production.
The aim of both films was to demonstrate how the Ecco shoes mirrored the human foot with its flexibility, breathability, shock absorption, and water repelling qualities.
Within the Amrap film, the team used more of an abstract approach by taking dancing threads of light and weaving them together, to represent the freedom and flexibility the strap gives the shoe.
For Venture, they built the shoe around the simple motion of a foot step demonstrating such key qualities as breathability at each stage of movement.