Coffee & TV were tasked by UK beverage manufacturer, Tetley to create an animation for TV and online platforms in the US market. The studio's production, animation and motion graphics departments worked directly with the brand's inhouse team to deliver the campaign. Coffee & TV's Creative Director Martin Allan directed the animation alongside developing the narrative and a script based on four quintessentially English characters that embody Tetley's products.

Coffee & TV's artists animated the characters while Art Director, Ed Kevill-Davies designed the ‘Tetley world’ for the characters to interact in. High end visual effects provided finishing touches to enhance the final sequence, along with a strong voiceover, directed by Coffee & TV, to guide the campaign’s story.