GOOD MORNING BRITIAN
We delivered opening title elements for ITV's flagship breakfast show, Good Morning Britain, fronted by Susanna Reid and Ben Shephard.
Our VFX work included extensive clean up of buildings, shot stabilisation, car and people removal and general clean-up across the aerial shots of London that form the background elements of the live titles every morning.
We needed to deliver 2 versions - a 6am version which reflected the warm glow of sunrise across the city and an 8am version which was designed to portray a much clearer blue sky. This was quite a challenge as we were using the same footage for both versions with 2 shots that had been filmed on different days, but both typically grey London days so I had to use atmospheric lighting and sky replacements in order to achieve the desired result.
Creative AgencyITV Creative
Creative DirectorJason Ford
VFXCoffee & TV