THE END OF FOOTBALL

Client: XYLEM X MAN CITY

Released on World Conservation Day, ‘The End of Football’ is a short film we helped to create with Brave and Great Guns, in partnership with Xylem and Manchester City. Its purpose is to educate football fans about the serious and growing water challenges facing our planet. The UK Environmental Agency predict that we will face severe drought by 2045. It could mean the closures of stadiums, arenas, and other live venues because there simply isn’t enough water to go around. If that were to happen, it could really see the end of the game we love.

The team created a CG realisation of Man City’s Etihad stadium, which in the present-day sections of the film was populated with fans and looks as you would expect. However, when we jump to the year 2045, the stadium’s been given an exterior and interior make-over, with an additional 25,000 seats and fans added. Plus the pitch itself was re-worked to look dry and malnourished from water drought.

New skies were applied across both present-day and futuristic shots, with the noticeable inclusion of flying drones and architectural additions creating a new skyline for Manchester in 2045. Sections of the film needed to feel like they are clearly in the future but in a subtle, positive and not oppressive way. A lot of attention to detail was given to elements such as the tap and the TV. Along with holographic signage and projection screens.