ITV Creative asked us to work on a campaign to celebrate Emmerdale’s 50th anniversary.

Our VFX teams helped to craft the effects of a brewing storm destroying a 50th birthday cake that features characters and the set of the much loved soap.

The cake disaster aims to mirror the storylines of Emmerdale’s 50th anniversary week in October 2022, which saw a storm rip through the famous Yorkshire village.

Simona Cristea created the colour grade for the TV campaign.

Creative Agency

ITV Creative

Director

Matt Rhodes

DOP

Nicholas Bennett

Creative Director/Project Lead

Editor

Nick Armstrong @ TenThree

2D Lead

Rory Whittle

3D Lead

Shoot Supervisor

2D

Laura Smith Rory Whittle

3D

Adam Lindsey Amy Heyes Luke Tickner

Executive Producer

Chris Chard

Shoot Producer

Ella Sanderson

Producer

Shannen Ward