ITV Creative asked us to work on a campaign to celebrate Emmerdale’s 50th anniversary.
Our VFX teams helped to craft the effects of a brewing storm destroying a 50th birthday cake that features characters and the set of the much loved soap.
The cake disaster aims to mirror the storylines of Emmerdale’s 50th anniversary week in October 2022, which saw a storm rip through the famous Yorkshire village.
Simona Cristea created the colour grade for the TV campaign.