Directed by SMUGGLER’s Henry-Alex Rubin, and created by BBDO New York, “A Teddy Bear’s Dream,”, takes viewers through the dreams and aspirations of a teddy bear who imagines that the child beholding him will share a life of positive memories, companionship and adventures. Instead, the reality is that she is buying the bear to leave him outside the site of a school shooting.
A TEDDY BEAR’S DREAM
Client: SANDY HOOK PROMISE
Agency
Agency
BBDO NEW YORK
Agency Production
Omnicon Production
Head Of Production
John Doris
Executive Producer
Bruce McDonald
Producer
Esther Lee
Production
Production Company
SMUGGLER
Director
Henry-Alex Rubin
Executive Producers
Brian Carmody
Patrick Milling-Smith
Drew Santarsiero
Patrick Milling-Smith
Drew Santarsiero
Producer
Manny Caston
DOP
Laura Merians
Editorial
Whitehouse Post
Editor
Russell Icke
Tommy Hill
Tommy Hill
Executive Producer
Ryan Smith
Producer
Jassmeen Denny
Coffee & TV
Colourist
George Neave
Colour Asssist
Liam Van Rooyen
Lois Chapman
Lois Chapman
VFX Lead
Zoe Cosh
VFX Artist
Callum Wellby
Laura Smith
Laura Smith
Producers
Sorrel Higgins
Kat Tallis
Kat Tallis
EP
Jaz Rongokea
Music/ Sound Design
Human
Producer
Nicole Riolo
Composer(s)
Sloan Alexander
John Christopher Barnes
John Christopher Barnes
Chief Engineer
Sloan Alexander
Post Producer
Rob Sucheki