Directed by SMUGGLER’s Henry-Alex Rubin, and created by BBDO New York, “A Teddy Bear’s Dream,”, takes viewers through the dreams and aspirations of a teddy bear who imagines that the child beholding him will share a life of positive memories, companionship and adventures. Instead, the reality is that she is buying the bear to leave him outside the site of a school shooting.
A TEDDY BEAR’S DREAM
Client: SANDY HOOK PROMISE
Agency
BBDO NEW YORK
Agency Production
Omnicom Production
Head of Production
John Doris
Executive Producer
Bruce McDonald
Producer
Esther Lee
Production Company
SMUGGLER
Director
Henry-Alex Rubin
Executive Producers
Brian Carmody
Patrick Milling-Smith
Drew Santarsiero
Producer
Manny Caston
DOP
Laura Merians
Editorial
Whitehouse Post
Editor
Russell Icke
Tommy Hill
Executive Producer
Ryan Smith
Producer
Jassmeen Denny
Post Production
Coffee & TV
Colourist
George Neave
Colour Asssist
Liam Van Rooyen
Lois Chapman
VFX Lead
Zoe Cosh
VFX Artist
Callum Wellby
Laura Smith
Producers
Sorrel Higgins
Kat Tallis
EP
Jaz Rongokea
Music/ Sound Design
Human
Producer
Nicole Riolo
Composer(s)
Sloan Alexander
John Christopher Barnes
Chief Engineer
Sloan Alexander
Post Producer
Rob Sucheki