Directors and motion designers, Ed and Daisy were challenged to produce something unexpected, contemporary and urban inspired to communicate the drama, intensity, skill and passion for the game and its competing teams.
THE HUNDRED
BBC SPORT
Coffee & TV’s Animation Directors ekdmotion (Ed Kevill-Davies) and Daisy Loader were commissioned by BBC Sport to design and create the visual identity and title sequence for the BBC coverage of The Hundred 2021 cricket fixtures. The professional franchise 100-ball cricket tournament, involved eight men’s and women’s teams from the UK’s biggest cities.
The duo's response to The Hundred brief was to tap into the new audiences and culture of each team’s area and identity. They honed in on this to create a vivid sense of tribalism with a fresh and vibrant approach. Ed and Daisy also wanted the visuals to command a ‘call to arms’ for existing cricket fans and new ones, to galvanise support for the teams.
BEHIND THE SCENES
PROCESS FILM
ANIMATIC
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BBC Sport Creative Lead
Rob Roberts-Facey -
Directors & Motion Design
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C&TV Producer
Gus Quirk
