The Latino celebrations at the Super Bowl 2026 extended far beyond half time with Marcello André Hernández and the Wells Fargo Party Patrol showering customers in confetti!
Celebrating
Client: Wells Fargo
Director: Jess Coulter
BBDO New York
Chief Creative Officer
Chris Beresford-Hill
Executive Creative Directors
Greg Ketchum
Marc Klein
Marc Klein
Group Creative Directors
Tom Kraemer
Judd Counsell
Judd Counsell
Executive Producer
Scotty Schuckies
Producer
Julia Mollison
Omnicom Studios
Director
Drew Flynn
Executive Producer
Kelly Crooks
Producer
Kelly Matousek
Post Producer
Alain Gr-Polanco
O Positive Films
Director
Jess Coulter
Executive Producer
Ralph Laucella
Marc Grill
Ken Licata
Marc Grill
Ken Licata
Head of Production
Devon Clark
Line Producer
Tanya Stephens
Director of Photography
Jeff Cronenweth
Production Designer
Joe Cooney
Arcade Edit
Editor
Jeff Ferruzzo
Executive Producer
Silia Soyer
Fanny Cruz
Fanny Cruz
Producer
Andrew Cravotta
Edit Assistant
Alexey Novikov
Coffee & TV
Colourist
Paul Harrison
Managing Director
Jaz Rongokea
Producer
Pete Burch
Audio Post
Sound Lounge
Music
Storefront Music
Composer
Vincent Alfieri