We worked with Director Steve Cope, 2AM and Publicis, to bring a little magic to Morrisons’ latest campaign.

Our team crafted flocks of scissors to fly across the country, swooping in to cut prices of customers’ favourite products across the Morrisons range.

The spot was shot at Morrisons’ flagship store in St Ives, Cambridgeshire and animated by our CG and Flame artists.

Agency

Publicis London

Creative Director

Nick Allsop

Agency Producer

David Riley

Art Director

Andrea Locci

Copywriter

Seb Howling

Production Company

2AM

Director

Steve Cope

Producer

Chris Cable

Executive Producer

Nick Crabb

DOP

Clive Norman

CG

Phil Hurrell Josh George Luke Tickner

Visual Effects

Laura Smith Rory Whittle

Motion Graphics

Mark Fowler

C&TV Producer

Alannah Currie