We worked with Director Steve Cope, 2AM and Publicis, to bring a little magic to Morrisons’ latest campaign.

Our team crafted flocks of scissors to fly across the country, swooping in to cut prices of customers’ favourite products across the Morrisons range.

The spot was shot at Morrisons’ flagship store in St Ives, Cambridgeshire and animated by our CG and Flame artists.