Turns out, a Guinness can has better dance moves than most of us. Teaming up with director Johnny Kelly, we brought the "Dancing Can" to life for Guinness’ new Nitrosurge campaign—because why pour your pint when your can can do the bust these kind of moves?

With a nod to the legendary ‘94 "Dancing Man" ad (but with even more swagger), we mixed live-action with stop-motion and let our VFX supervisor Leo Costa work his magic. The result? The smoothest pour, paired with some serious can choreography.

AMV BBDO

Creative Directors

Nicholas Hulley
Nadja Lossgott

Production Company

Nexus Studios

Director

Johnny Kelly

Animation Company

Yamination Studios
Coffee & TV

VFX Supervisor

Leo Costa

Colourist

Lewis Crossfield

Colour Assists

Lois Chapman
Liam Van Rooyen

Motion Designer

Luis de la Rosa

Producer

Sorrel Higgins

Audio Post Production

Wave Studios London