![Dreams_SM_v047_TVC_NO_LEGAL.00492](https://coffeeand.tv/wp-content/uploads/2022/01/Dreams_SM_v047_TVC_NO_LEGAL.00492-1000x563.jpg)
Steve Waugh:
"The idea was for the viewer to initially assume they were watching a glossy and slick ad for a phone, but then gradually become aware the ad was actually for a bed and new sleep technology."
Director Steve Waugh led our team of design and visual effects artists to create a fun, satirical advert for M&C Saatchi's campaign to launch Dreams new Sleep Motion bed.