Steve Waugh:

"The idea was for the viewer to initially assume they were watching a glossy and slick ad for a phone, but then gradually become aware the ad was actually for a bed and new sleep technology."
The commercial is a blend of live action shots and animated elements meticulously crafted in C4D. The 3D bed was built using Maya, Zbrush and Substance Painter.
  • Creative Agency
    M&C Saatchi
  • Producer
    Andy Thackery
  • Director/Creative Director
  • Modeling/Texturing
    Vladimir Venkov
  • Animation
    Steve Waugh
    Dexter George
  • C&TV Producer
    Joss Brindle