Steve Waugh:
"The idea was for the viewer to initially assume they were watching a glossy and slick ad for a phone, but then gradually become aware the ad was actually for a bed and new sleep technology."
SLEEP MOTION
DREAMS
Director Steve Waugh led our team of design and visual effects artists to create a fun, satirical advert for M&C Saatchi's campaign to launch Dreams new Sleep Motion bed.
The commercial is a blend of live action shots and animated elements meticulously crafted in C4D. The 3D bed was built using Maya, Zbrush and Substance Painter.
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Creative Agency
M&C Saatchi -
Producer
Andy Thackery -
Director/Creative Director
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Modeling/Texturing
Vladimir Venkov -
Animation
Steve WaughDexter George -
C&TV Producer
Joss Brindle
