Hollywood megastar, Will Smith joins Moncler for his first ever fashion advertising campaign. The luxury brand's 'Genius is born crazy' campaign aims to celebrate the genius hidden within all of us.

The campaign's colour grade was created by Simona Cristea, with VFX from Coffee & TV's Flame department.

Creative Agency

CLM

Director

Emma Dalzell-Khan

Cinematographer

Rina Yang

Producer

Sam Rudd

2D

Jon Trussler Ben Stonehouse Adam Fenwick

Post Producer

Holly Treacy