Transforming the Stade de France into the Olympic stadium before the real Stade de France is transformed? No problem! Watch how our team created the 2024 Olympic stadium in this behind the scenes of ‘Break Free’ by Warner Bros.
HOME OF THE OLYMPICS
WARNER BROS.
Collaborating with MJZ director, Henry Hobson, we told the story of one man’s journey from his morning run to the heat of an Olympic odyssey, setting the stage for immersive coverage of the Paris, 2024 Olympics on MAX.
We transformed the streets of Uruguay into Parisian back streets, a Uruguayan lake was swapped out for the Seine, and the Stade De France was recreated in full- complete with 2024 Olympic branding.
Our B Unit crew, travelled to Paris to capture footage around the streets and suburbs, all of which went into the sonic boom transition from country to stadium. While we were there we also captured reference images, water plates and a host of other crucial elements for the project. We barely paused for breath!
BEHIND THE SCREENS
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Agency
AKQA -
Creative Director
Fouad Hammoud -
Creatives
Ava-Lien ShoshanEleanor FarishDezharn Lechisa -
Agency Producer
Pelle Westerback -
Business team
Ezgi ErdalKatie BathJessica Robertson -
Production Company
MJZ -
Director
Henry Hobson -
Creative Director
Luke Todd -
Shoot Supervisor and 2D Lead
Nick John -
CG Lead
Rich Coley -
2D Artists
James BelchBen StonehouseEd PoulsonCallum Wellby -
3D Artists
James HenaghanAmy HeyesAdam LindseyChris Lovell -
Design
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Colourist
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Grade Assist
Liam Van RooyenLois Chapman -
Executive Producer
Lydia Evitt -
Producer
Thom Godsill