Collaborating with MJZ director, Henry Hobson, we told the story of one man’s journey from his morning run to the heat of an Olympic odyssey, setting the stage for immersive coverage of the Paris, 2024 Olympics on MAX.

We transformed the streets of Uruguay into Parisian back streets, a Uruguayan lake was swapped out for the Seine, and the Stade De France was recreated in full- complete with 2024 Olympic branding.

Our B Unit crew, travelled to Paris to capture footage around the streets and suburbs, all of which went into the sonic boom transition from country to stadium. While we were there we also captured reference images, water plates and a host of other crucial elements for the project. We barely paused for breath!

BEHIND THE SCREENS

Transforming the Stade de France into the Olympic stadium before the real Stade de France is transformed? No problem! Watch how our team created the 2024 Olympic stadium in this behind the scenes of ‘Break Free’ by Warner Bros.

Agency

AKQA

Creative Director

Fouad Hammoud

Creatives

Ava-Lien Shoshan Eleanor Farish Dezharn Lechisa

Agency Producer

Pelle Westerback

Business team

Ezgi Erdal Katie Bath Jessica Robertson

Production Company

MJZ

Director

Henry Hobson

Creative Director

Shoot Supervisor and 2D Lead

CG Lead

Rich Coley

2D Artists

James Belch Ben Stonehouse Ed Poulson Callum Wellby

3D Artists

James Henaghan Amy Heyes Adam Lindsey Chris Lovell

Design

Grade Assist

Liam Van Rooyen Lois Chapman

Executive Producer

Lydia Evitt

Producer

Thom Godsill