Lil’ Man

Client: Universal Orlando Resort Production: Superprime Director: Ben Quinn

One huge night of advertising. One lil' man. Here's a sneak peek of the first spot from our 'This Changes Everything' campaign for Universal Orlando Resort that launched during Super Bowl LX on NBC & Peacock.
Universal Orlando Resort 

Chairman & CEO

Mark Woodbury

President Of Global Marketing

Alice Norsworthy

EVP Global Brand Strategy & Creative

Ruth Balbach

SVP Destination Marketing

Heather Brown

SVP Strategic Partnerships

Donna Bates

VP Marketing Communcations Operations

Scott Jackson

VP Marketing Communications Planning and Strategy

Jess Roubadeux

Senior Director Communications Planning

Matt Ryan

Director Marketing Communications

Oriana Agudelo

Manager Marketing Creative Strategy and Communications Planning

Amber Smith

Group Creative Director Universal Destinations and Experiences

Scott Ritchey

Assistant Director Creative Production

Derek Deal

Senior Manager Post Production

Chris Ruth

Director IP Partnerships North America

Sandra Bersani

Senior Manager IP Partnerships

CJ Letchworth

Assistant Director Project Management

Sandy White

Senior Project Manager

Chelsea Phelps
Lucky Generals

Creative Founder 

Danny Brooke-Taylor 

President 

Hollie Alexander 

Executive Creative Director 

Conner Tobiason 

Head of Strategy 

Amelea Renshaw 

Group Account Director 

Matt Sims 

Account Director 

Atheina Hasbani-Ruiz 

Account Supervisor 

Natalie Boyd 

Creative Directors

Lewis Bostrand-Mooney 
Ed Cole 

Content Director

Kelvin Hutchins 

Designer 

Fabio Lattanzi 

Senior Strategist 

Cristian Solano 

Social Strategist

Alfonso Tolbert 

Executive Producer  

Brad Powell

Senior Producer

John-Paul Ward 

Business Affairs

Biba Glaser
Superprime

Managing Director

Michelle Ross 

Managing Director, Executive Producer

Rebecca Skinner

Senior Executive Producer

Maddi Carlton 

Director

Ben Quinn

Producer

Salli Zilles 

Director Of Photography 

Lol Crawley

Assistant Director

David Webb

Production Designer

Jason Kisvarday

Wardrobe Designer

Young-Ah Kim

Production Supervisor

Jyn Pinson
B Unit (Social)

Director

Jody Lee Lipes 

Producer

Michelle Mehn

Assitant Director

Danae Stringfellow 

Director Of Photography

Sean Gilbert
Work Editorial, New York

Editor, Anthem and Lil Bros

Rich Orrick

Editor, Blended, Potter Fans and Smile

Theo Mercado

Cutting Assistant and edited all social :15’s 

Joey Tuzzolino

Assistant Editor

Angela Rath 

Senior Producer

Samara Kelly

Managing Director NY

Erica Thompson

Executive Producer NY 

Alejandra Alarcon

Head of Production NY

Chris Delarenal
Coffee & TV

Executive Producer

Joss Brindle

VFX Senior Producer

Stacey MacDonald

VFX Shoot Supervisor

Luke Todd
Alfie Vaughan

2D Lead

Zoe Cosh 

2D Compositors

Jason Summersgill 
Ben Turner 
Elzon Pono  
Richie Payne 
  

CG Lead

Jonny Grew 

CG Artists

Louis Bartlett
Adam Lindsey

DMP

Lee Matthews

Colourist

Lewis Crossfield

Color Assists

Liam Van Rooyen
Lois Chapman
Adam Finn 

Motion Graphics

Barry Chapman
James Brocklebank 
Kate Spencer 
Luis de la Rosa Von der Meden
Soundtree

Sound Design

Henning Knoepfel
Jack Patterson

Sound Mix

Henning Knoepfel

Additional Sound Editing

Katie Louise-Davis

Soundtree MD/Creative Partner

Jay James