LUXE FRAMES

We collaborated with The Agency, Specsavers inhouse creative team to direct, animate and deliver a new product campaign for the optical retail chain.

Our Creative Director Martin Allan directed the fully CG ad. The Agency briefed Martin and our team of artists to create a nordic inspired sequence with a clean, natural and honest sentiment.

Martin said: “To meet the brief, CG was the best method to to create a photorealistic sequence. A live action shoot wouldn’t give us the same ability to seamlessly refine the product movement, texture and lighting, and ensure the edit would fit perfectly to the soundtrack. We worked closely with The Agency throughout to bring the campaign to life. After we had finished in CG, motion design added a final flourish with some playful typography to give the film a dose of fun.”