BRAND IDENTITY

We were asked by ML-N to produce and deliver a set of new idents and on-air creative for the Indian broadcaster Zee TV.

Jason Keeley designed and directed the project, working closely with the our team led by Phil Hurrell, Creative Director and Co-Founder. The Zee logo provided inspiration for the circular motifs which transforms ordinary into 'the extraordinary’ in the idents. The compelling CG imagery was crafted to appear realistic rather than graphic, depicting bright and stunning scenes celebrating popular culture associated with the channel network; for example, Diwali is represented by a sea of illuminated candles floating on water. The gold team and comped by the motion graphics department.

Martin Lambie-Nairn, Founder ML-N said: “Coffee & TV are always our first port of call, they don’t just supply facilities, they become our partners. ZEE required a singular combination of technical and aesthetic skill which Coffee & TV ably brought to the party. They provide inspirational solutions combined with efficient and effective working practices.”