This spot from the 'Choose to Live Better' campaign, was created to raise awareness of how few calories it takes to gain weight. The treats, the leftovers, the seconds and thirds, the snacks and the munchies that our hero enjoys, fly magnetically onto his ever growing waistline. As little as 100 extra calories a day could add up to 10 pounds weight gain a year! Put DOWN that doughnut my friend.
Art department added plastic food to the hero's delectable utility belt which was filmed in camera. Coffee & TV tracked in 3D food and added 2D textures to make the food look as appealing as possible, as it flies in all it's calorific glory. The work was comped in Flame and graded in DaVinci Resolve.