Dutch company Picnic, 'the delivery service that brings the world closer together', asked our B Corp studio, alongside Production Company Fat Lemon, to create a CG character for the brand's latest campaign.
The team, led by Creative Director Phil Hurrell, designed, modelled, rigged and animated a little van to embody the experience and excitement of a child's view of the world when Picnic delivers groceries via electric van.
The van was then composited into live action footage by our 2D artists and the ad was given a colour grade by Colourist George Neave.
