China Central Television’s rebrand for CCTV4 takes its logo, a red frame around the channel’s standard number four, and turns it into a dynamic branding tool.

The channel’s on-screen identity package, created by Brand Energies and crafted by Coffee & TV, includes the logo, an on-screen presentation system, logo resolves and a series of 10-second channel IDs.

Creative Agency

Brand Energies

Creative Director

Sandy MacMillan

Director

Jason Keeley

Producer

Celia Chapman

Creative Director

Visual Effects