REBRAND
CCTV 4
China Central Television’s rebrand for CCTV4 takes its logo, a red frame around the channel’s standard number four, and turns it into a dynamic branding tool.
The channel’s on-screen identity package, created by Brand Energies and crafted by Coffee & TV, includes the logo, an on-screen presentation system, logo resolves and a series of 10-second channel IDs.
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Creative Agency
Brand Energies -
Creative Director
Sandy MacMillan -
Director
Jason Keeley -
Producer
Celia Chapman -
Creative Director
Phil Hurrell -
Visual Effects
Martin Allan
