LIONS SERIES: SOUTH AFRICA 2021

Client: SKY SPORTS

We collaborated with gotgotneed Director, Adam Wells and Sky Creative Agency to create the title sequence and on-air campaign for Sky Sports coverage of the Lions 2021 rugby tournament in South Africa.

The studio’s visual effects departments were tasked to symbolise the passion for the sport and rivalry between the teams within the competition.

In 2021 the title sequence won an RTS Craft award and was nominated for campaign of year at the Broadcast Sport Awards’. The Lions project was also nominated for a prestigious BAFTA award in 2022 and for campaign of year at the Broadcast Sport Awards.

Steve Waugh:

Lions was a collaborative journey with Adam Wells and Sky Creative Agency. That trust allowed us to experiment, push boundaries and explore new territories. I believe the key to a great result is in the iterations, attention to detail and the refinement.

Steve Waugh:

It was a great opportunity to create a striking graphic language and combine it with some incredible character animation and storytelling. This project was such a genuine pleasure it never felt like real work.

BEHIND THE SCENES

Creative Agency

Sky Creative Agency

Executive Creative Director

Ceri Sampson

Senior Producer

Nick Mason

Creative Director

Justin Bates

Head of Production

Sophie Brooks

Executive Producer

Sofie Leale

Design Director

Danny Yeomans

DOP

Chris Clarke

Director/Creative

Adam Wells - gotgotneed

Music

Neil Myers

Sound

Arge @ ENVY

C&TV Creative Director

Steve Waugh

CG Supervisor

Richard Coley

Lead Animator

Jonny Grew

2D Lead

Luke Todd

2D

Artur Margiv Nick D’Aguiar Ozgur Taparli Pedram Razi

3D

Rimelle Khayat Josh George Jon Foskett Aaron Smith Adam Lindsey Amy Heyes Ben Cantor Ivan Xavier James White John-Paul Harney

C&TV Producer

Gus Quirk