SWEARING
NUROFEN
McCann London wanted to share the scientifically proven fact that swearing can help to alleviate pain for Nurofen's campaign for the brand's new 'Joint and Muscular Pain Relief Medicated Plaster'.
Our motion design team helped bring this little-known fact about swearing to life with typography. Simona Cristea created the colour grade.
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Creative Agency
McCann London -
Creatives
James CrosbyWilliam Cottam -
Producers
Davina HicksonRyan Alagar -
Production Company
Friend -
Director
Tim & Joe -
Design
Ed Kevill-DaviesJess GorickChristian Tailor -
Colourist
