McCann London wanted to share the scientifically proven fact that swearing can help to alleviate pain for Nurofen's campaign for the brand's new 'Joint and Muscular Pain Relief Medicated Plaster'.

Our motion design team helped bring this little-known fact about swearing to life with typography. Simona Cristea created the colour grade.

Creative Agency

McCann London

Creatives

James Crosby William Cottam

Producers

Davina Hickson Ryan Alagar

Production Company

Friend

Director

Tim & Joe

Design

Ed Kevill-Davies Jess Gorick Christian Tailor