The Design and VFX departments created the reality of when a single droplet of fuel reacts in surprising ways as it contacts objects in its path, after being supercharged by the power of electricity from Hyundai’s award-winning IONIQ Hybrid.
THE AMAZING DROP OF FUEL
Client: HYUNDAI UK
Creative Agency
Innocean UK
Director
Deane Thrussell
Head of Creative
Dom Sweeney
Art Director
Davide Mauroni
Fenton Saward
Account Director
Alex Taylor
Agency Producer
Emma Smalley (Virtual TV)
Colourist
2D
Laura Smith
Motion Graphics Lead
Coffee & TV Producer
Gus Quirk