The Design and VFX departments created the reality of when a single droplet of fuel reacts in surprising ways as it contacts objects in its path, after being supercharged by the power of electricity from Hyundai’s award-winning IONIQ Hybrid.

Creative Agency

Innocean UK

Director

Deane Thrussell

Head of Creative

Dom Sweeney

Art Director

Davide Mauroni Fenton Saward

Account Director

Alex Taylor

Agency Producer

Emma Smalley (Virtual TV)

2D

Laura Smith

Motion Graphics Lead

Coffee & TV Producer

Gus Quirk