Our VFX team worked with Joyrider and Director Ruairi Robinson to create the “We’ll Get You There” campaign for American based financial services company, CLA (CliftonLarsonAllen).
We were asked to supervise the VFX at the US shoot for the commercial which features a combination of live-action and CG shots of a bicycle. At the shoot, the production team made a rig to pull a bike on wires so it could travel through the different scenes of the spot. Our team of 3D artists also made a CG bike model for when it wasn’t possible to create a realistic look and movement for the bike. Then they teamed up with the studio’s 2D team to ensure a seamless transition between the live action and CG bike. Simona Cristea created the colour grade for the campaign.
