GOOGLE PIXEL: WORLD OF MAGIC

Creative agency Anyways and Partizan director Sophia Ray asked us to mix live action footage with VFX to construct a weird and wonderful land in a campaign to promote Google’s Pixel 6 smartphone.

The 'World of Magic' campaign aims to showcase Google’s standout technology of its AI-driven Magic Eraser tool, so our artists were tasked to highlight this new feature and 'erase' people and objects from the live action scenes and transport them to a new environment crafted in CG.

Agency

Anyways
Agency Producer

Sarah Pearson
Creative Director

Ellen Turnill Montoya
Creatives

Dom Taylor

Ty Stanton-Jones
Head of Production (Shoot)

Ella More O'Ferrall
Producer (Shoot)

Lucy Jones
Director

Sophia Ray
DOP

Simon Chaudoir
1st AD

Simon Ashen
Editor

Samuel Allen
Shoot Supervisor

Grant White
2D Lead

Luke Todd
2D Artists

Richard Payne

Leila Wishart

Nick DAguiar

Stepan Pazderka
3D Lead

Martin Allan
3D Artists

John-Paul Harney

Luke Tickner

Jonny Grew

Josh George

James Henaghan

Frankie Sutton

Ville Nevalainen

Alessandro Costa

Connor Henderson

Joseph Lynch

Kornel Makarov

Chris Love

Jaroslav Polensky

Sebastian Kowalski
Colourist

Simona Cristea
C&TV Executive Producer

Dionne Archibald
C&TV Producer

Shannen Ward