Creative agency Anyways and Partizan director Sophia Ray asked us to mix live action footage with VFX to construct a weird and wonderful land in a campaign to promote Google’s Pixel 6 smartphone.
The 'World of Magic' campaign aims to showcase Google’s standout technology of its AI-driven Magic Eraser tool, so our artists were tasked to highlight this new feature and 'erase' people and objects from the live action scenes and transport them to a new environment crafted in CG.
