Dwayne ‘The Rock’ Johnson dons his old fanny pack (that’s bumbag for the brits!) in our latest ad for his drinks brand Zoa. Just a sip of Zoa brings out the Big Dwayne Energy in a multi-tasking mum, a reluctant aerial yoga beginner and a host of other characters.
Our VFX team, led by Alfie Vaughan and Creative Director Luke Todd, added the essential elements that brought the commercial to life and colourist Lewis Crossfield created a grade that packed a punch!
'It was a huge amount of fun creating a wide variety of transition options to be selected for this campaign. We experimented with a variety of simple to complex looks with light and colour options before landing on our final effect. The rest of the ad is filled with invisible VFX and little easter eggs relating to Big Dwayne Energy hidden in the backgrounds.’ - Alfie Vaughan - 2D Lead
