Director Steve Waugh led our team of design and visual effects artists to create a fun, satirical advert for M&C Saatchi's campaign to launch Dreams new Sleep Motion bed.
SLEEP MOTION
Client: DREAMS
Steve Waugh:
"The idea was for the viewer to initially assume they were watching a glossy and slick ad for a phone, but then gradually become aware the ad was actually for a bed and new sleep technology."
The commercial is a blend of live action shots and animated elements meticulously crafted in C4D. The 3D bed was built using Maya, Zbrush and Substance Painter.
Creative Agency
M&C Saatchi
Producer
Andy Thackery
Director/Creative Director
Modeling/Texturing
Vladimir Venkov
Animation
Steve Waugh
Dexter George
C&TV Producer
Joss Brindle