IT'S TIME TO CLEAR THE AIR

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Engine tasked Coffee & TV to create a world plagued by microscopic pollutants for E.ON UK's It’s Time to Clear the Air campaign, which aims to highlight the harmful effects of pollution for children.

Coffee & TV’s team utilised a combination of Maya with Houdini particles and volumetrics to produce a detailed visual of pollutants in the foreground and an engrossing smog in the background.

Object tracking the talent within the sequence created a driver to disrupt and enhance the movement of the CG particles. The overall look of the film was developed to deliver the right balance between fantasy and reality, creating visuals that sit naturally in the scene but vivid enough to educate the viewer about toxic pollution hovering around us everyday.

Creative Agency

Engine
Production Company

Outsider
Producers

Mathilde Stone

Leila Bartlam

Joseph Taussig
Director

James Lees
CG Artists

Martin Allan

Jonny Grew

Adam Lindsey

John-Paul Harney

Richard Costin
Visual Effects

Nick John

Luke Todd

Laura Smith
C&TV Producer

Dionne Archibald