McCann Demand asked us to bring to life a poem inspired by people and animals for Mayhew, a London-based animal welfare organisation.
The stunning sequence directed by Steve Waugh, features single line illustrations by the renowned artist Dane Khy. The studio’s design team took Khy’s 2D artwork and remodelled the imagery to live in a 3D space. Animating the sketches elevated the story being told in a dynamic and engaging way. Khy also supplied our artists with watercolour washes so the team could add a painted look to create depth and mood in scenes.
The animation is part of a series of poems for the charity. Champions of Mayhew, theatre actor Emily Raymond and journalist Louis Theroux, provided voiceovers for the animation.