Lewis Crossfield grades the latest Currys ‘Big Trade In’ campaign by AMV BBDO promoting the retailer’s trade-in and recycling initiatives. The ads are incredibly funny and cut through with a message that we can really get behind, the importance of keeping tech in circulation longer and re-using and recycling, all essential parts of our values as a B Corp (B Lab UK).
THE BIG TRADE IN
Client: CURRYS
Creative Agency
AMV BBDO
Director
Kai Schonrath
Production Company
Red Studios
Flame Artist
Emir Hasham
Colourist
Colour Assist
Lois Chapman
Liam Van Rooyen
Producer
Kat Tallis